Event Planning: How to Successfully Plan Any Event
This course is designed to teach students how to plan any event successfully.
This course is designed to teach students how to plan any event successfully.
Event planning takes so much organizational and social skills to be able to handle and perform well. It’s composed of so much more than just knowing where the event would take place or which people to invite. In this course, you will learn from the industry expert Jody-Ann Rowe everything you need to know to start your career of being an event planner.
This course will help you learn the key skills you need to handle event research and needs assessment and introduce you to the many other facets of event planning and management. You will understand the various types of events and how to work on it, how to contact and communicate with stakeholders and develop concepts and designs for each event.
Management skill is an important characteristic of an event planner, and in this course, you will learn how to optimize this skill by gaining practical knowledge on how to implement production schedules and timelines with practices such as planning, marketing, risk management and program evaluation.
Course will cover:
- How to conduct a needs assessment
- How to set measurable objectives for event success
- Determining your target market and demographic
- The S.W.O.T. Analysis
- The Critical Path Method
- How to identify and mitigate risks
- Basics of Event Planning
- Learning the different types of events
- Introduction to the 5-phase approach
- Identifying event goals and objectives
- Working with event stakeholders
- How to select the right venue for any event
- Event budgeting and timeline
- Event design and marketing strategies
- How to get sponsors
- Evaluating an event and post-mortem reporting
Register today and learn how to successfully plan any event!
Risk-Free Registration
30 Day Money Back Guarantee on all courses. If you’re unhappy for any reason, we will give you a full refund within 30 days of enrollment.
Course Curriculum
| Section 1 - What is Event Planning? | |||
| Lecture 1 – Course Overview | 00:00:00 | ||
| Lecture 2 – What is Event Planning? | 00:00:00 | ||
| Lecture 3 – Different Types of Events | 00:00:00 | ||
| Lecture 4 – The 5 Phase Approach to Event Planning | 00:00:00 | ||
| Section 2 - Where Do We Start? | |||
| Lecture 5 – Event Goals and Objectives | 00:00:00 | ||
| Lecture 6 – Event Stakeholders | 00:00:00 | ||
| Lecture 7 – Conducting a Needs Assessment | 00:00:00 | ||
| Lecture 8 – Setting Measurable Objectives for Event Success | 00:00:00 | ||
| Lecture 9 – Defining Your Target Market | 00:00:00 | ||
| Lecture 10 – Identifying Attendee Demographics | 00:00:00 | ||
| Section 3 - Planning for Success | |||
| Lecture 11 – S.W.O.T. Analysis | 00:00:00 | ||
| Lecture 12 – Sourcing & Evaluating Suppliers | 00:00:00 | ||
| Lecture 13 – Venue Selection | 00:00:00 | ||
| Lecture 14 – Creating an Event Budget | 00:00:00 | ||
| Lecture 15 – Developing an Event Timeline/Critical Path | 00:00:00 | ||
| Lecture 16 – Identifying & Mitigating Risk | 00:00:00 | ||
| Section 4 - Good Design Is the Silent Seller | |||
| Lecture 17 – Theme & Appearance | 00:00:00 | ||
| Lecture 18 – Creating a Storyboard | 00:00:00 | ||
| Lecture 19 – WOW Factor | 00:00:00 | ||
| Lecture 20 – Relevant Software and Tools | 00:00:00 | ||
| Section 5 - Show Me The Sponsors | |||
| Lecture 21 – Marketing Strategies | 00:00:00 | ||
| Lecture 22 – Social Media Marketing | 00:00:00 | ||
| Lecture 23 – Coordinating Media and PR | 00:00:00 | ||
| Lecture 24 – Sponsorship | 00:00:00 | ||
| Lecture 25 – Industry Trends & Marketing Tools | 00:00:00 | ||
| Section 6 - How Did We Do? | |||
| Lecture 26 – How to Evaluate an Event | 00:00:00 | ||
| Lecture 27 – Tips on Surveying Attendees | 00:00:00 | ||
| Lecture 28 – Obtaining Client Feedback | 00:00:00 | ||
| Lecture 29 – Post-mortem Reporting | 00:00:00 | ||
| Section 7 - Practice is the Best of All Instructors | |||
| Lecture 30 – Careers in Event Planning & Management | 00:00:00 | ||
| Lecture 31 – CASE STUDY: Apply Your Knowledge | 00:00:00 | ||
Course Reviews
No Reviews found for this course.
