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This course is designed to teach students how to plan any event successfully.

Event planning takes so much organizational and social skills to be able to handle and perform well. It’s composed of so much more than just knowing where the event would take place or which people to invite. In this course, you will learn from the industry expert Jody-Ann Rowe everything you need to know to start your career of being an event planner.

This course will help you learn the key skills you need to handle event research and needs assessment and introduce you to the many other facets of event planning and management. You will understand the various types of events and how to work on it, how to contact and communicate with stakeholders and develop concepts and designs for each event.

Management skill is an important characteristic of an event planner, and in this course, you will learn how to optimize this skill by gaining practical knowledge on how to implement production schedules and timelines with practices such as planning, marketing, risk management and program evaluation.

Course will cover:

  • How to conduct a needs assessment
  • How to set measurable objectives for event success
  • Determining your target market and demographic
  • The S.W.O.T. Analysis
  • The Critical Path Method
  • How to identify and mitigate risks
  • Basics of Event Planning
  • Learning the different types of events
  • Introduction to the 5-phase approach
  • Identifying event goals and objectives
  • Working with event stakeholders
  • How to select the right venue for any event
  • Event budgeting and timeline
  • Event design and marketing strategies
  • How to get sponsors
  • Evaluating an event and post-mortem reporting

Register today and learn how to successfully plan any event!

Risk-Free Registration

30 Day Money Back Guarantee on all courses. If you’re unhappy for any reason, we will give you a full refund within 30 days of enrollment.

Course Curriculum

Section 1 - What is Event Planning?
Lecture 1 – Course Overview 00:00:00
Lecture 2 – What is Event Planning? 00:00:00
Lecture 3 – Different Types of Events 00:00:00
Lecture 4 – The 5 Phase Approach to Event Planning 00:00:00
Section 2 - Where Do We Start?
Lecture 5 – Event Goals and Objectives 00:00:00
Lecture 6 – Event Stakeholders 00:00:00
Lecture 7 – Conducting a Needs Assessment 00:00:00
Lecture 8 – Setting Measurable Objectives for Event Success 00:00:00
Lecture 9 – Defining Your Target Market 00:00:00
Lecture 10 – Identifying Attendee Demographics 00:00:00
Section 3 - Planning for Success
Lecture 11 – S.W.O.T. Analysis 00:00:00
Lecture 12 – Sourcing & Evaluating Suppliers 00:00:00
Lecture 13 – Venue Selection 00:00:00
Lecture 14 – Creating an Event Budget 00:00:00
Lecture 15 – Developing an Event Timeline/Critical Path 00:00:00
Lecture 16 – Identifying & Mitigating Risk 00:00:00
Section 4 - Good Design Is the Silent Seller
Lecture 17 – Theme & Appearance 00:00:00
Lecture 18 – Creating a Storyboard 00:00:00
Lecture 19 – WOW Factor 00:00:00
Lecture 20 – Relevant Software and Tools 00:00:00
Section 5 - Show Me The Sponsors
Lecture 21 – Marketing Strategies 00:00:00
Lecture 22 – Social Media Marketing 00:00:00
Lecture 23 – Coordinating Media and PR 00:00:00
Lecture 24 – Sponsorship 00:00:00
Lecture 25 – Industry Trends & Marketing Tools 00:00:00
Section 6 - How Did We Do?
Lecture 26 – How to Evaluate an Event 00:00:00
Lecture 27 – Tips on Surveying Attendees 00:00:00
Lecture 28 – Obtaining Client Feedback 00:00:00
Lecture 29 – Post-mortem Reporting 00:00:00
Section 7 - Practice is the Best of All Instructors
Lecture 30 – Careers in Event Planning & Management 00:00:00
Lecture 31 – CASE STUDY: Apply Your Knowledge 00:00:00

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